The Miami Pro and Denver Pro represent a defining moment in the evolution of Parlanti. With the launch of these new flagship models, the original Miami and Denver—boots that shaped generations of riders—are formally sunsetted and reimagined for the future. This transition marks not an end, but a rebirth: an icon refined, redefined, and forged anew.
To bring this vision to life, Parlanti partnered with NewStyle Digital (NSD) to conceive, plan, and execute a fully integrated global campaign. From strategic positioning and campaign narrative to website design, photography, visual graphics, copy, landing pages, social media, and paid advertising, NSD led every element of the launch. The result is a cohesive creative system designed to honor Parlanti’s legacy while unmistakably signaling the next era of performance, craftsmanship, and modern luxury.
At the center of the campaign is the NSD-created concept and slogan, “The Icon. Reborn in Fire.” Inspired by the symbolism of the phoenix rising from the ashes, the message reflects the transformation of Parlanti’s most iconic boots into their most advanced form yet. The Miami Pro and Denver Pro emerge as evolutions—born from decades of elite competition, rider insight, and Italian craftsmanship—strengthened by everything that came before them.
The campaign launched on February 6, 2026 (2/6/26), a date selected with intention to align with the Year of the Horse, reinforcing themes of power, movement, and mastery. Through deliberate storytelling, refined aesthetics, and strategic timing, the collaboration between Parlanti and NewStyle Digital establishes the Miami Pro and Denver Pro as the next defining chapter in an enduring legacy.
