BRAND AMBASSADORS VS. SPONSORSHIPS
As many of you know, there is a distinct difference between a sponsored rider and a brand ambassador. Sponsored riders are considered to be “professional” in the sense that they are paid to ride and show, which has its up sides and down sides. “Sponsored Riders”, “professionals”, or riders who receive payment of some kind are removed from having the ability to compete with “amateurs”. This means that if you were a young rider who was officially sponsored by a company, you could not show in your amateur classes. However, brand ambassadors are individuals who represent the company as a marketing tool for both the company and the individual, without exchange of payment for your services; but rather using an exchange of discounts, special offers, exposure, features, and free merchandise as a reward for spreading the brand’s name, which is unrelated to their riding career.
HOW WOULD BEING A BRAND AMBASSADOR HELP YOU?
As a brand ambassador, your return is only as good as the company you are affiliated with. If you are a brand ambassador for a company with a bad website, and a small social media following, you probably aren’t going to benefit from this type of venture by any means. However, our company is comprised of a state-of-the-art web site, tens of thousands of social media fans and followers, high rankings on search engines, connections to the world’s top riders, and affiliations with high-end businesses that are well known throughout the world. Our online presence alone has grown over 4,000% monthly since August, 2013. We offer exposure to hundreds of thousands of people from all over the world, features on our website and blog, and on all of our social media platforms, as well as receiving major discounts, specials offers, exclusive products, free merchandise, along with a various amount of extras.
HOW DOES A BRAND AMBASSADOR HELP US?
A brand ambassador can only help us by how well they market, display, and represent the brand in a professional manner. This is an exchange of representation for representation. You represent our brand, and our brand will represent you. In return for our efforts, we would expect any ambassador to spread the brand as much as possible, including social media links to our website, “Shoutouts”, and using what we offer to expand our brand.
WHAT DO I NEED TO DO TO APPLY?
Once this idea is officially created, and all legalities are smoothed out, we will post a form on our website that you will need to fill out in order to apply. Of course, there will be a fee to process your application, and you will receive an answer within 5 business days.
WHO CAN APPLY?
We are still working out the kinks, but here are a few guidelines:
+ You must be amateur (no paid athletes).
+ You must be between the ages of 14 and 29.
+ Disciplines: TBD
We will officially announce the official Brand Ambassador rules, terms, and offers as soon as we finalize them.
They will be made public on our website, and on all of our social media.
Hope to hear from all of you soon!